Giving Fig a functioning design system, brand alignment and app design
September 2025 • FIG
Background and problem
Client is an early-stage startup offering a zero-commission rental marketplace allowing users to list and rent out backyards, storage spaces, and short-term accommodations. When the founders first approached me, they were preparing to seek investment and needed their product to reflect the quality and clarity of their vision. The existing website and web app told a different story.
Adrian T. Otoo
Contact me
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged
Adrian T. Otoo
ktotoo627@gmail.com
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged
Giving Fig a functioning design system, brand alignment and app design
September 2025 • FIG
Background and problem
Client is an early-stage startup offering a zero-commission rental marketplace allowing users to list and rent out backyards, storage spaces, and short-term accommodations. When the founders first approached me, they were preparing to seek investment and needed their product to reflect the quality and clarity of their vision. The existing website and web app told a different story.
Adrian T. Otoo
Contact me
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged
Adrian T. Otoo
ktotoo627@gmail.com
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged
Giving Fig a functioning design system, brand alignment and app design
September 2025 • FIG
Background and problem
Client is an early-stage startup offering a zero-commission rental marketplace allowing users to list and rent out backyards, storage spaces, and short-term accommodations. When the founders first approached me, they were preparing to seek investment and needed their product to reflect the quality and clarity of their vision. The existing website and web app told a different story.
Adrian T. Otoo
Contact me
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged
Adrian T. Otoo
ktotoo627@gmail.com
Conclusion
While the designs were not pushed to development due to internal team constraints, the work produced a measurable shift in perception. During internal user testing with the founders, the team noted a drastic improvement in both the user experience and the visual appeal of the product compared to the original. The redesign gave Client a credible, investment-ready product story which was the original goal when we first engaged